The term Original Equipment Manufacturer (OEM) is used when one company makes a part or subsystem that is used in another company’s end product under that company’s name. For example, a company is designing and manufacturing equipment which uses a power supply specifically designed and manufactured by Traco Power Solutions Ltd to the specific technical or commercial requirement of the equipment manufacturer. Such OEM power supplies are marketed under the brand name of the equipment manufacturer and not with the trade name TRACOPOWER. Traco Power Solutions Ltd. has a long lasting history of examples for such OEM power supplies which have been supplied in all kind of industrial branches.

In our case, a white label product is a standard off the shelf TRACOPOWER product which is sold under a different brand name, often referred to as a Private Labelled product. These Private Label power supplies are procured from Traco Power Solutions Ltd by a company who might want to complete or extend their product portfolio with their own branded power supplies. Traco Power Solutions Ltd can deliver such products as key turn solution with custom packing and brand labels, customised installation instructions and all relevant safety approvals and full compliance with all statutory requirements to allow such products unrestricted application.